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Danh sách từ vựng cần nhớ

AddressəˈdrɛsGiải quyết (vấn đề)Offerˈɒfə

Đề xuất, đề nghị


DemonstrateˈdɛmənstreɪtBày tỏ, biểu lộ, cho thấyRiskrɪskSự rủi ro

Phát triểnStrategyˈstrætɪʤi

Chiến lược

Đánh giáStrongstrɒŋ

Khỏe mạnh, tốt, bền bỉ, …
GatherˈgæðəTập hợp, thu thậpSubstitutionsʌbstɪˈtjuːʃənSự thay thế

Học từ vựng qua hình ảnh

Bài đọc theo ngữ cảnh

Mỗi doanh nghiệp đều phải develop một business plan. The business plan’s primary purpose là để cải thiện việc điều hành của chủ doanh nghiệp qua quá trình kinh doanh và giúp chủ doanh nghiệp advoid được những sai lầm thường gặp. The business plan documents the strategy for sự phát triển của doanh nghiệp. Sự thất bại hay thành công của doanh nghiệp dựa trên the strength của business plan của doanh nghiệp đó, so there is no substitute for a well-prepared plan.

Khi lập một business plan, doanh nghiệp phải evaluate competition của mình by gathering những thông tin về chiến lược kinh doanh, sản phẩn, market share của những competitor khác cùng ngành. A business plan cũng cần phải looks at the risks mà doanh nghiệp đối mặt. The plan should be demonstrated những điểm khác biệt của sản phẩm, dịch vụ của doanh nghiệp so với các sản phẩm đã có mặt in the market. A good business plan should address this issue as well.

Tìm hiểu đến đây, tôi sẽ offer các thành viên trong team khởi nghiệp của mình phải viết một business plan trước khi chúng tôi tiến hành kinh doanh

Bài tập áp dụng

Questions below refer to the f  ollowing article

When developing a plan for a new business, the entrepreneur quite naturally wants to eliminate all risk. While it is impossible to avoid some risk, the goal is to minimize it as much as possible. How can we do this? Thorough research and careful plan­ning are the keys. There are two parts to good research. First, you must demonstrate that there is a need for the product or service you plan to offer. Are there enough people out there who would be willing to pay for it? Second, you must look at your competition. What do you have to offer that your competitors do not? Is your product or service of better quality in some way? Is it cheaper or more easily available? Is there a niche in the market that your competitors are not addressing? If what you have to offer is identical to what your competitors are offering, your business is not likely to be suc­cessful. These are some things to consider when evaluating how well you can measure up against the competition. Once you have evaluated a need for your product or service and determined how yours will be different from your competitors’, you are ready to begin the next part of your plan— financing.

1. What is this article mostly about?

 A. The need for research.

 B. The best marketing strategies.

 C. How to price products.  

D. Financing new businesses.

2. What does the author say about risk?

 A. It is the key to success.

 B. We should try to reduce it.

 C. We must avoid it.  

D. We can eliminate it with careful planning.

3. According to the article, what can lead to the failure of a new business?

 A. Selling the exact same product as the competitors sell.

 B. Offering a cheaper product.

 C. Selling only to a niche in the market.  

D. Offering only services and not products.

4. The word “addressing” is closest in meaning to …………….

 A. focusing on

 B. calling on

 C. staying away from  

D. giving up

5. The word “demonstrate” is closest in meaning to …………….

 A. removed 

B. created 

C. shown 

D. felt

Listen to the talk. Then read each question and choose the best answer

1. What is the topic of the talk?

 A. An offer for a leveraged buyout.

 B. Where to borrow funds.

 C. Long-term growth plans.

 D. How to minimize risk.

2. When will the evaluation begin?

 A. In a few years.

 B. At the end of this year.

 C. In two years.

 D. At the beginning of next year.

3. How will the company fund its growth?

 A. Profits.

 B. Owner investment.

 C. Sale of stocks.  

D. Bank loans.

Đáp Án

1.A 2.D 3.C 4.B 5.B
1.C 2.D 3.D

Tapescript phần nghe

Now let′s turn to page seventeen of the business plan. This section addresses our strategy for long-term development of the company. In order to minimize risk over the long haul, we hope to grow only as quickly as the company can support. In other words, we want to avoid more borrowing so that the primary funding for growth comes from profits. We believe that this is the best way to develop a strong company that will not be seriously harmed by temporary downturns in the market. On page eighteen you will see our evaluation method outlined. The first phase of the evaluation of our business plan is set to begin early next year.

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